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I’m seeing an alarming trend across the SaaS landscape that’s going to separate winners from losers in the next 18 months: The AI Slow Roll. You know what I’m talking about: It’s the VP of Engineering who’s “still evaluating Windsurf and Cursor” but says it’s still a little bit early.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. 06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. Yeah me also.
But hiring a lead developer, or even a VP of Engineering, can create a gap between the founders and the developers. Check out our blog post 53 Questions Developers Should Ask Innovators. Closing the Gap: Hiring A Fractional Startup CTO We’re not suggesting that early-stage startups should hire a full-time CTO.
As you try to hire up for your SaaS company, you’re going to be faced with a lot of choices and trade-offs. But there’s one thing I can tell you in SaaS, at least: Almost Everything Except the Product Itself is Sort of the Same at a Given ACV (Annual Contract Value) Level. One VP of Product. your stage, 2.
In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. SaaS products get too complex to hack a product roadmap too long. She can be your CTO forever.
In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. She can be your CTO forever.
So Okta is one of our favorite SaaS and Cloud leaders. Founder CEO Todd McKinnon was VP of Engineering at Salesforce and left to start Okta in the depths of the last downturn. But like many SaaS and Cloud leaders today, the bigger ones are still growing faster. Their multi-million dollar contracts are 30%. #5.
That placeholder for the VP of Finance never gets the financials done, and the VP of Marketing talks and talks but hasn’t ever worked with a sales team. When you hire that VP of Engineering who never learns the product, it doesn’t work. Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4:
They’re able to actually swipe a credit card, and what starts off similar to a freemium self-serve product can turn into a six-figure contract in just a few months. It might even be months later that a VP of Engineering or a CTO or CFO realizes that they’re built on a new platform. The contract size grows.
I’m going to skip by my life story, and how I grew up as a small child in India, and how the dusty streets influenced my take on unit economics, and SaaS subscription models. Let’s assume the probability of success for a SaaS company is roughly one percent, and that formula is true, given some definition of success, right?
Then, we have this community in SaaS — SaaStr. If it’s helpful to you, it’s got everything from how to build the sales com plan to how to think about hiring a VP marketing and how to hire a customer success thing. There are a handful of us, but most of us are either from engineering or product backgrounds.
We’re ONE MONTH away from 2022 SaaStr Europa in Barcelona — join us there at the beach with 2,500 of your SaaS BFFs on June 7-8! Dave Kellogg, Principal @ Dave Kellogg Consulting. Hana Jacover, VP of Marketing @ Chili Piper. Laura Kendall, VP of Marketing @ MadKudu. Lauren Wright, VP Revenue @ Demodesk.
Scott Beechuk, Partner at Norwest Venture Partners, brings together world-class SaaSengineering leaders Claire Hough, Vijay Gill and Weiping Peng for a dynamic conversation on where SaaS technology is headed, how to build top performing engineering teams and what it takes to lead in today’s high-velocity engineering environment.
The engineering team was super, super small at this moment. We were in total four engineers working on the product, including me, including our VP of Engineering, so four in total. When we did this studies and where we were having to sign the contract with the AnyCasts provider, we took some time.
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