SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

Underperforming Technical Team 181

Underperforming Technical Team Outsourced Development Development Part-Time VPE 181

User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStock

MARCH 29, 2019

Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Thanks for everyone who took the time to write their impressions and share with the community. Black Holes: these are ideas that take up a lot of company effort while offering poor ROI. Work on developing your brand.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Intercom, Inc.

AUGUST 11, 2020

Intercom has responded by hiring a diversity and inclusion consultant, updating our recruitment strategy and hiring practices to reduce bias, scheduling allyship training for all employees, and amplifying Black voices in our podcast and blog. They equate “white” with “good” and “black” with “bad.”.

Technical Review 289

Technical Review Software Review Systems Review CTO Hire 289

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 221

Part-Time VPE Technical Cofounder CTO Hire New CTO 221

SaaStr

APRIL 9, 2019

Quick recap: Keep your pricing simple. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help. Eric Yuan: Yep.

Sales Hiring 131

Sales Hiring Scale CTO Hire Marketing 131

SaaStr

JULY 28, 2021

My marketing team wanted me to do the world’s most boring video. I retired from SunGard Treasury Systems as their CTO. He would time after time point to an area that I had completely missed. ” Cannot put a price on that. Frankly, we got some bad advice from VCs in the early days.

Startup 271

Startup CTO Hire Sales Hiring CTO Coach 271