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How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Evaluate their strengths and weaknesses.

B2B 144
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How to Find the Best SaaS Billing Platform: A Complete Guide

Stax

SaaS billing solutions are usually talked about within the context of B2C payment processing. This is often due to misconceptions that they will have to develop this functionality from scratch (more on this later). Don’t forget to conduct penetration testing and security audits to detect and address potential weaknesses.

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ABM Tricks that Boost Lead Generation and Sales Momentum

Sales Hacker

You need specific, account-based marketing tactics, and I’m going to let you in on 5 tactics that we use at Belkin that you can use to boost your sales. In the world of sales development, nothing stays a novelty for long. Generic sales emails are just as bad. Let’s get started, shall we? ABM Is Here to Stay.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. Some developer’s tinkering with something.

Scale 107
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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I And that was when we would bring in the sales resource.

Scale 130
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. Some developer’s tinkering with something.

Scale 49
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The Complete Guide For Using Emotional Marketing To Increase Conversion Rates

GetUplift

It’s a process that my team and I at GetUplift have used to 10x our clients’ conversion rates. Not only does it help our clients increase conversion rates, but it also helps them drastically increase sales. . The Lego team understands their customers on a deeper level and knows how to leverage emotion to influence purchases.