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GitLab’s Hila Qu on What B2B Companies Can Learn About Growth from B2C

OpenView Labs

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

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Webhooks: Enabling PLG in SaaS Applications

Frontegg

These tools can be used to improve product engagement, reduce in-app friction, and achieve your Product-Led Growth business goals. One such example is automatically shooting up an onboarding video for new customers. But the good news is that all cross-department actions can be automated with Webhooks.

New CTO 98
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The B2B Marketplace Funding Napkin 2021

Point Nine Land

So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet. Buyer and Seller Engagement ??? Buyer and Seller Engagement ??? Buyer and Seller Engagement ???

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Proof's Dave Rogenmoser on the the relationship between RevOps and Hops

ProfitWell

Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. Random number generator. Transparency goes a long way.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 147
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month? I do that a lot.

Startup 52
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.