Intercom, Inc.

DECEMBER 21, 2021

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. Zanade Mann , founder of Black Women’s Business Collective.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

Point Nine Land

APRIL 9, 2021

In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Team ???????????

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

SaaStr

MARCH 26, 2024

It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. Is the CTO involved in these decisions? App contraction is still happening, and AI is absorbing all of the energy in the industry. As a founder, you need to be more involved in functional areas like sales support and success.

AI 227

AI Pricing Artificial Intelligence Scale 227

ProfitWell

JANUARY 2, 2020

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Let’s dive in.

B2C 52

B2C Subscription Payment Features Payments 52

SaaStr

NOVEMBER 21, 2019

So one qualitative is when the customers love the product and the metrics for measure the love is phenomenal engagement, great retention, let them expand dynamics into the customers, growth led by expansion MRR more than the new business MRR, and ideally negative share. That’s also retention and upsell. Ophelia : For sure.

New CTO 146

New CTO Sales Hiring B2C CTO Hire 146

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JULY 2, 2020

B2B and B2C SaaS and Subscription Report. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. At the enterprise level, discounting SaaS contracts is expected, not optional.

Pricing 135

Pricing SaaS Payments Payments SaaS 135