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The B2B Marketplace Funding Napkin 2021

Point Nine Land

In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Team ???????????

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Is Seed the new Series A? (Video + Transcript)

SaaStr

So one qualitative is when the customers love the product and the metrics for measure the love is phenomenal engagement, great retention, let them expand dynamics into the customers, growth led by expansion MRR more than the new business MRR, and ideally negative share. Do you think between B2B and B2C, are there two raise for B2C companies?

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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

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How to Use M&A as a Tool to Accelerate Growth Feat. Insight Venture Partners (Video + Transcript)

SaaStr

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. One other thing would be talent pickup.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. If you go to any conference discussing outbound sales techniques, (lack of) engagement comes up again and again.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. And I think in a large part because we as the founders of the company knew better than anyone else what those individual learners needed. So, let me walk you through that.

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