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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Business to Consumer (B2C). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 106
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16 Best Product Growth Tools For SaaS Companies in 2024

User Pilot

In-app surveys : With Userpilot, teams can collect user insights with the in-app surveys to inform their product-led growth strategy. You can customize different microsurvey templates such as Product-Market Fit , Customer Effort Score , and Customer Satisfaction Score , or build one from scratch. Source: HubSpot. Automation.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 50
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. If you're really starting from scratch, do the product. Do a bunch of change and even pivot to get to product market fit in that stage. Are you interested in learning how I can help you set a better compliance? ”

Startup 52
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The 10 Forms of SaaS Capital: From Inception to Exit

Baremetrics

Not so much in the Valley, but across the rest of the country, especially if you’re a SaaS business, not the case for B2C. A product already in market that’s generating revenue, a business model you are proving out with metrics, a thoroughly thought through and rational capital plan and some thoughts around potential exits.