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Most SaaS Metrics Really Only Work if You Have 75%+ Gross Margins and 100%+ NRR

SaaStr

So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies. But — they are broken if you aren’t really a traditional, 100%+ NRR SaaS company. In particular: Hybrid SaaS with payments and fintech usually has far, far lower gross margins than pure software.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Highlights from Our Conversation Where Should SaaS Companies Localize [2 min clip] David walked through a step-by-step process to assess where SaaS and software companies should consider localizing. Start with your existing sales and see where there’s interest from existing buyers. Why Localize Incrementally [1.5

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A landscape of the major SaaS app stores

Point Nine Land

50 B2B software marketplaces listed & four observations 50 Shades of SaaS App Stores - Spreadsheet If you’d like to be notified of our next posts you can subscribe to our newsletter. As the SaaS industry is reaching maturity, the app store model is becoming increasingly important. a security audit). a security audit).

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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself. Jump to video.

Scale 122
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SaaStr Podcasts for the Week with Kustomer, Google Cloud, and Zenoss — August 8, 2019

SaaStr

In Today’s Episode We Discuss: * How Vikas made his way into the world of SaaS and came to be at the rocketship that is Kustomer. * Why does Vikas believe that a wave of SaaS incumbents are about to be displaced or disrupted? Why is it so crucial to invest in enablement in the early days? What is a good payback period? *

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How Revenue-Based Financing Works and What RBF Providers Care About

Chart Mogul

New investment structures are gaining traction in the early-stage SaaS financing market. Bigfoot Capital invests in initial-scale SaaS companies using both RBF and venture debt investment structures. return on investment is returned, you have no further payment obligation and you have retained your equity ownership while growing.

Finance 85
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How to prepare your SaaS for global expansion

Chart Mogul

Every SaaS will feel the pressure to scale, whether upmarket or abroad. To start, you could move your SaaS upmarket — go after bigger fish, the higher-value customers who will amplify your recurring revenue. For early and mid-stage SaaS companies, the desire (or pressure) to scale can drive the business into international territory.