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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. That was the start of an entire journey for me. So, let me walk you through that.

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Beyond Frankencloud: living with your once and future SaaS architecture

CloudGeometry

Interest payments accelerate faster than you realize. Expanding LAMP stack apps by mixing of Java, PHP, Python, Ruby, Haskell (I could go on…). What starts as an easy hack for a new feature that accesses the database directly sprawls quickly into reads and writes that conflict with all kinds existing functions.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

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FastSpring Annual Recap: Reflecting on 2020 and Looking Ahead to 2021

FastSpring

Many of their software solutions sold by our customers facilitate remote work environments, and most customers have expanded their customer bases meaningfully during the pandemic. With this new investment, we are already increasing our pace of innovation and have a very exciting roadmap of things to come over the next 12 months.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS). And with that, more data disintegration.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. B2B/Enterprise subscription sales. When you’re selling B2B or enterprise subscriptions, showcasing value throughout the sales process is a must.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.