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Web Summit Rio 2023: Summary of days 2, 3, 4.

SaaSHolic

The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market. Responsible tech in an era of hostile tech Rebecca Parsons, CTO (Thoughtworks.) Web Summit Rio, day 3.

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Unbounce

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

He is well-known in the B2B SaaS space for his product. Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. Dev is also a prominent speaker who helps B2B SaaS companies scale their business through demand generation strategies and solutions. Alexander Theuma.

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

through the marketing mix. " My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology? It has some unique new features, though it's not positioned around those. Create a new category. Why should I give a damn?

Strategy 128
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. So first, if you take a step back, I think that marketing is really a practitioner discipline. But to make that a bit more tactical and tangible, first of all, you want to innovate with new content formats.