SaaS Rule of 40 Drivers Using KeyBanc’s 2021 SaaS Survey
SaaStr
NOVEMBER 4, 2021
” Year after year of lower sales and marketing costs and better customer retention really adds up. To compare the year 1 (meaning 12 months) investment in sales & marketing, we take 12 “cost” months divided by 20.8 “revenue” months, which yields a revenue growth:cost ratio of 0.57%.
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