Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. If they’re falling short on marketing and sales goals, obsessing about what’s wrong with the website might not be the best fix. The other group is in the midst of re-doing it.

AWS 100

AWS Social Media Acquisition Subscription 100

SaaStr

JUNE 3, 2020

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. And the reality is most of them don’t, most of our customers and prospects don’t trust us, especially those of us in sales.

Software Review 181

Software Review Scale Technical Review SaaS 181

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Unbounce

FEBRUARY 17, 2021

It’s important to focus on one customer type at a specific stage in the sales funnel. Paired with the right lead magnet (whether that’s a white paper, webinar, or other high-value offer), you can use this type of Twitter landing page to build your email list and nurture leads who aren’t quite ready to buy or subscribe.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

ChurnZero

SEPTEMBER 30, 2021

For example, I think of AWS. That will require more of a high-touch experience with more of the white-glove CSM. If you put the CS Operations under the Chief Operating Officer, they can scale across with Sales. If they’re under Sales, I have seen in my experience that Sales always gets priority.

Customer Success 52

Customer Success Scale Sales Hiring Revenue 52