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Run Less Software

Intercom, Inc.

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. We are the soldiers companies are trying to recruit to help them win the battle for talent. The second army are your main competitors.

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Beyond $1B ARR: Lessons from Zendesk on Why the Cloud is Unstoppable (Video + Transcript)

SaaStr

Mikkel : Well again, the public cloud, AWS, was the dominant leader. We are seeing platform shifts from how they traditionally run their infrastructure and services and business to seeing them run that stuff on AWS. Ophelia : When you started out you spoke a lot about the differentiator being that Zendesk is focused on user experience.

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What Are SaaS Products + 22 Successful SaaS Companies to Follow

User Pilot

Key examples are Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform, which provide scalable resources like virtual servers and storage. Customer Relationship Management (CRM) Software : CRM systems help you manage and analyze customer interactions and data throughout the customer lifecycle.

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If it's hard to use, it's hard to sell

Practical Advice on SaaS marketing

They're not confined to highly-trained, dedicated users with a high threshold for pain. Instead these solutions for expense reporting, recruiting, asset tracking, or sales compensation management, for example, are used broadly, not by experts and not on a daily basis.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. My role at Buildium In late 2009 the economy had tanked and I had a newly minted MBA but no real job experience.

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How AI could impact the B2B software industry in the next decade

Point Nine Land

If building the infrastructure of a SaaS product seems easy nowadays (with AWS and the myriad of developer APIs available), it was not the case fifteen years ago. SaaS startups had to explore new interfaces and user experiences that would fit the web browser. Infrastructure. The timing aspect is crucial. Integration.

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SaaStr Podcasts for the Week with Chris O’Neill and Jason Lemkin

SaaStr

The first will be sharing five perspectives and things that I found to be useful in adjusting sales in the midst of a crisis or a turnaround. We also challenged the sacred cow, the assumption at the time, that the website was cannibalizing store sales, in the bricks. If you’re selling to recruiting, they may be deeply hurting.

Scale 184