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To Manage a Call Center Efficiently see what Employees Really Think

Upscope

Working at a market research (surveys) call center was the most draining job I've ever had, I still remember a lady from Ghirardelli made me cry, now I refuse to buy their chocolate. :) "I gotta say, my issues within a call centre don't come from my customers half the time. What can we learn from this? Its a tough job.

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Sam Jacobs: As you were doing market research and focus grouping, and talking to general counsels, did you hear a piece of feedback or a direction for the product that you hadn’t anticipated that is now maybe fundamental? I got the infrastructure, I got the AWS bill, don’t worry about it. Don’t worry about it.”

Scale 107
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Global Marketing Strategies for SaaS and Software

FastSpring

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

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CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

OpenView Labs

Taking the time to create buyer personas, conduct market research, perform customer segmentation, and formalize other sales & marketing due diligence will keep you from spending sales & marketing dollars targeted at the wrong buyers. Don’t Forget About Your Margins.

Scale 40