OpenView Labs

FEBRUARY 2, 2021

It’s now time for companies to put their foot on the gas and get back to hyper-growth—and those who don’t risk being left in the dust. The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

DECEMBER 13, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Investors look closely at retention rates as a signal of customer health, product stickiness, competitive differentiation and pricing power.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Do a bunch of change and even pivot to get to product market fit in that stage. Growth is not really secondary.

Startup 52

Startup Scale CTO Hire Outsourced Development 52