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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world. Considering how short our attention span is, the use of videos to quickly inform, educate, entertain, and convert strangers to customers is pretty ideal. Is it right for your company?

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Head of Strategy, People & Change. Emcee and Entertainer. Director Sales Strategy. Partner, Account Based Strategy Practice Lead. Director of Sales Strategy. Shemaroo Entertainment Ltd. Director, Sales Development and Strategy. Amazon Web Services (AWS). Panama Relocation Tours. Amyra Rand.

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AI Food Fights in the Enterprise

Andreessen Horowitz

They’re like, “I want this generative AI, I want to talk about strategy at my company. From a strategy standpoint, let’s say you had a big dataset like a healthcare dataset, some kind of security dataset, or Nielsen’s dataset. It will be like AWS, GCP, and Azure. This generative AI seems interesting.”

AI 102
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In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

Andreessen Horowitz

Why did you choose that strategy? We had signed marquee and really distinctive deals with both AWS and Google in the last few years I was at the company. Angela: So, a few years ago, there were some mega-mergers, right, like Fiserv bought First Data, FIS with Worldpay, and then Global Payments and TSYS. And what do I mean by that?

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

327: John Mellor is Chief Strategy Officer @ Domo, the company that allows you to leverage BI at scale to empower your team with data. As for John, prior to Domo he served as vice president for strategy and business operations for Adobe’s Digital Experience business, driving more than $3 billion in annual revenue. So, it was great.

Scale 214
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How SaaS is Like Monty Python and 6 Other Things I Learned at SaaStock 2019

Chart Mogul

British comedy has matured a lot in the last few decades, so people now don’t have to resort to a film that’s over 40 years old for entertainment. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 71
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How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

Then Jason, on your comment around SDRs needing to be more thoughtful and sophisticated in communication and strategy, definitely. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. I think that’s just one potential takeaway there. We found something that works.