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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. The LMS market segment is big, and Docebo thinks about it in two folds. The image above is a glance at Docebo today.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 100
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Everything You Need to Know About Freemium Pricing

OpenView Labs

For certain customer profiles or market segments, it may be necessary to combine freemium with a sales team. In their freemium plan, AWS offers a year’s worth of micro instance for free – a time-bound freemium model. 5 years into SoapBox’s journey as an enterprise product, the team launched a freemium offering.

Pricing 82
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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

Share It seems like every second start-up founder and revenue leader I talk to these days is trying to move upmarket or ‘break into the enterprise’. David Nour , Managing Partner @ The Nour Group The biggest mistake is assuming that because you have PMF in MM/Commercial, that you will have PMF in Enterprise.

Scale 67
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When Does Open Source Make Sense for a Business?

OpenView Labs

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. And yet on-premise deployments are still very common, especially the enterprise. Are you targeting enterprise or mid-market/SMB? Enterprise sales are quirky beasts.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. Hila is a mentor with Mucker Capital. That is a natural hurdle for PLG motion.

Startup 52