AWS compliance Enterprise Market Segmentation 
OpenView Labs
MAY 5, 2021
The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. And yet on-premise deployments are still very common, especially the enterprise. Are you targeting enterprise or mid-market/SMB? Enterprise sales are quirky beasts.
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. Hila is a mentor with Mucker Capital. That is a natural hurdle for PLG motion.
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