AWS CTO Hire Marketing Sales 
Baremetrics
DECEMBER 7, 2023
Here’s an overview of the series: Part 1: How to Categorize Expenses in a SaaS Startup v2.0 Even without any breakdowns, obviously the CEO was fully aware of the company’s increased spending in sales and marketing. What’s their new CAC Payback Time? The company grew their total spend from $390k/mo to $750k/mo during 2018.
SaaStr
DECEMBER 20, 2023
So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process. So, what’s new at ZoomInfo?
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SaaStr
JUNE 1, 2021
In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.
Sales Hacker
SEPTEMBER 29, 2020
Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. We’re on iTunes.
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools.
SaaStr
OCTOBER 16, 2020
What does really effective product marketing mean to Paul? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * It’s faster to get this to market and iterate on it and make it great if we skip over a lot of those controls. Is there hiring decisions?
SaaStr
DECEMBER 13, 2019
291: Experimental marketing brings together the science and art of marketing, allowing for creativity that drives results. It’s an essential skill in the toolkit of the modern marketer, and one that’s easy to get started with, no matter your company scale. My advice is hire earlier rather than later.
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