Intercom, Inc.
APRIL 19, 2018
Over time I had eight different jobs there and progressed from an engineer, to technical project manager, to technical program manager, to manager, to a manager of managers. You can think of them beginning from very base infrastructural technologies, and in our case we’re betting exclusively on AWS as a cloud vendor.
Baremetrics
DECEMBER 7, 2023
Here’s an overview of the series: Part 1: How to Categorize Expenses in a SaaS Startup v2.0 Even without any breakdowns, obviously the CEO was fully aware of the company’s increased spending in sales and marketing. What’s their new CAC Payback Time? The company grew their total spend from $390k/mo to $750k/mo during 2018.
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SaaStr
DECEMBER 20, 2023
The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs. Is it Cheaper or Better to go PLG?
SaaStr
SEPTEMBER 10, 2021
In many ways, your Quality of Life will simply be awful. The phase from $2m to $12m ARR … once I had a great VPS, VP Product, VP Marketing, and VP Customer Success … that phase … and man it was hard … and I worked 24×7 … but my “Quality of Life” was so very, very. The pay is terrible.
CloudGeometry
JULY 8, 2021
When you treat your cloud provider as a fractional colo. Leverage in SaaS architecture, like financing leverage from the capital markets, only works when you have a plan to keep the learned improvements delivering value. Stories evolve as customers use the software, as new technologies emerge, as market behaviors come and go.
SaaStr
JUNE 1, 2021
In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.
Valerian Tech
JULY 18, 2023
Serverless platforms, such as AWS Lambda and Azure Functions, automatically scale resources based on demand, providing agility and cost optimization. Edge Computing: Edge computing brings data processing and storage closer to the edge of the network, reducing latency and enabling real-time processing.
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