Product-Led Growth (PLG) For Startups
Mucker Capital
APRIL 6, 2023
Hila is a mentor with Mucker Capital. If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Are POCs part of the PLG play?
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