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3 Customer Retention Strategies for the Pandemic’s Next Wave

ChurnZero

Just like in the first wave, your customers’ lives will be turned upside down once the next wave hits. As customers struggle to adjust and manage, they’ll want to know their troubles are being heard by the businesses they interact with. Customer Success teams are in a unique position to listen to their customers’ challenges.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Anthony : I’ll add more too and this sounds like a sponsored answer, but customer success becomes even more important as we sort of think about where growth is coming from. Obviously, marketing and investments are expensive and we know the cost to keep a customer is obviously a lot less. I mean, literally. Aaron : No.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Thought I wanted to be an engineer, quickly realized I actually prefer the customer facing side of the startup world. Twilio, for anyone who doesn’t know, is a voice and SMS API for communications. Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more.

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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? You don’t want to fall into a trap of building all this custom stuff, I think you guys all know why that’s a bad idea.

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The Art of Ensuring Customer Success During Mergers and Acquisitions

SmartKarrot

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. Organizations are guilty of putting it on the back burner even though it is one of the most crucial factors in success. Maintaining the focus on customer success throughout the mergers and acquisitions process is difficult.

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Everything You Need to Know About Freemium Pricing

OpenView Labs

Freemium Model for SaaS – The Good, The Bad, and The In-between. The basic premise that the freemium business model operates on is this: Several hundred thousands of users sign up for the freemium plan, and then a good cohort of them will convert into paying customers. How These Freemium SaaS Companies Are Redefining Customer Success.

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Product Analysis in SaaS: Types, Steps, and Tools

User Pilot

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.