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What Are SaaS Products + 22 Successful SaaS Companies to Follow

User Pilot

Appcues enhances user onboarding, adoption , and retention with targeted walkthroughs, in-app messaging, and feature adoption tools. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. What are the benefits of the SaaS model?

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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases. In B2B, you also have fixed costs, but you can diversify monetization based on tokens or seats, or in the case of AWS, however you like. It really pays to lean into retention, especially if you sell to SMBs.

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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Why would we replicate that awful and uncomfortable experience we have in the B2C world with our B2B buyers? She acknowledges that Customer Success exists to retain the customer but says that retention happens in the space between signatures. How does that make you feel? You need specialists.

Scale 98
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. The other dimension you need to think about is the product complexity. So they added sales team.

Startup 52
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Beth works with our team of experts to help companies create a culture of engagement, reduce regrettable turnover, increase productivity and revenue, and grow key customer retention. Passionate about coaching, career development and retention. What is one a-ha moment you’ve had in your sales career? Lauren Kiefer. Tamina Zaheri.

Scale 130