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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

B2B 117
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How to Improve Your Lead Conversion Rate for Shopify Partner Apps

Baremetrics

The Shopify Partner system has created great value for developers and shop owners alike. It has been integral to Shopify’s success in developing the best online ecommerce platform. This makes it hard for new Shopify Partners to break into the market and established ones to maintain their market share.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

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Best Competitor Research Tools to Spy on the Competition

Neil Patel

Below is my search for SEO in 2023: As you can see, my initial search shows some news pieces and competitor articles and gives me a few ideas for blog topics. Majestic The Majestic competitive research tool examines the backlink profile of individual pieces of content. Plug the URL of your choice into Majestic’s search bar.

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What is SaaS Marketing? The Ultimate Guide

User Pilot

Your SaaS marketing plan should factor in all five stages: attracting leads, nurturing leads, retaining customers, enhancing revenue, and tracking performance. A few strategies you can try include: Using content marketing to lower acquisition costs. Creating a referral program to drive word-of-mouth marketing.

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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Whether you’re an early-stage founder or you’ve built up an established B2B SaaS business, it's crucial to understand how valuations work and how you can prepare for an exit when the time is right for you. By the end of this article, you’ll learn how valuations work and how you can prepare for an exit when the time is right for you.