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This, “Revenue retention is the magic of SaaS, but logo retention wins the wars,” how are you guys thinking about just keeping customers even when they’re under stress because that’s a meta-issue, how you think about it as a company and then how you think about it as sales leaders? Good morning, everybody.
I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. It’s not just for retail or airlines or telcos. It’s about turning companies into communities.
This will be a really strong indicator of retention and recruiting. Is AWS in the lead? Can the cloud grow when the country doesn’t work, when Boeing’s losing a billion dollars a week or whatever it’s losing, when our airlines are shut down? Is the Google in the lead?”
In our case, it was capturing a note, and then lastly is just retention over time. Interestingly, we saw an improvement in conversion rates and we saw an improvement in retention rates, which were very counterintuitive. That’s more than the entire airline industry. The second is the engagement level of that cohort.
Dynamic, customer-friendly pricing strategies that balance affordability, profitability, and user retention. Why It Works Predictable revenue (great for business stability) Encourages long-term retention (monthly vs. yearly plans) Scalable for businesses of all sizes The Challenge Churn risk: If customers stop seeing value, they cancel.
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