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Andreessen Horowitz
JUNE 3, 2024
Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or drum up the Drake-Kendrick Lamar diss track you never knew you wanted. Concurrently, the way companies view marketing is changing.
User Pilot
JUNE 30, 2023
However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction.
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User Pilot
AUGUST 15, 2023
Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Finally, you must analyze customers’ in-app activities after launch to drive retention. What is a product launch marketing plan?
GetUplift
FEBRUARY 14, 2024
This happens in every industry… … like in this example from the accounting software industry: And in this one… … And this one… …Aaaand this one… “Built for your business, simple, easy, for business owners…” Any of these brands could simply use their competitor’s headline and you wouldn’t be able to tell the difference.
FastSpring
FEBRUARY 23, 2023
Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market.
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