SaaStr

JUNE 9, 2025

from IPO price Key Learning : Connected TV advertising platforms are capturing premium valuations as brands shift budgets from traditional TV to programmatic CTV Hinge Health (05/21/2025) IPO Size : $503M at $28-32 range, priced at $32 Current Performance : +21.5% at $47-55 range, priced at $40 Current Performance : +250.4%

B2B 177

B2B Marketing Scale Benchmarks 177

IT World

APRIL 21, 2022

Apple's plans to integrate Google Workspace identity services with Managed Apple IDs should simplify cloud identity management for businesses that use services from the search advertising giant. Bringing the work and school teams together.

Azure 103

Azure Identity management Advertising Education 103

SmartKarrot

JUNE 10, 2022

This simple technique provided the brand with a whole bunch of advertising material for free. It was one of the few companies that shifted the focus of its advertising campaign from its product to its consumers. These pictures sourced from real customers were used in their different advertising campaigns. Okta Ozone” by Okta.

Marketing 10

Marketing Scale Advertising Social Media 10

SmartKarrot

OCTOBER 26, 2022

First-time interactions with your brand typically occur through organic search and paid advertisements on various internet channels (e.g., Match the positioning of your advertisement on the landing page that customers will be taken to with its messaging, brand identity, CTA (call to action), etc. It is done.

B2B 11

B2B Management Underperforming Technical Team Software Review 11