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Growth Engineer Job Description Cheatsheet

Sylvia Ng

Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. Drive automated and algorithmic approaches to biddable media across retargeting, display, SEM and Social advertising channels. Maintain infrastructure/systems needed for optimizing both user growth and retention.

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Knowing that people are incentivized by what they’re rewarded for, marketing metrics boil down to alignment. Read about their debut to the world.

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How To Create a Twitter Landing Page (With 7 Examples)

Unbounce

Not sure which social media channels your brand should be advertising on? Today, we’ll cover how Twitter landing pages work within a larger social media marketing strategy, talk best practices for creating your own high-converting landing page, and look at some real Twitter landing page examples created with Unbounce.