FastSpring

APRIL 26, 2022

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. It’s the opposite of customer retention. Churn and Retention KPIs to Track. But is this purely anecdotal?

Benchmarks 135

Benchmarks Churn Payments SaaS Payments 135

Chargify

APRIL 23, 2019

Establishing relationships with advisors and/or mentors. The higher the activation and retention rates, the greater the indication that this is a must-have product. Our recurring billing services let SaaS companies focus on their business and customer acquisition instead of the nuts and bolts of billing. Funnel optimization**.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She has 20 years of experience in sales leadership and the talent acquisition industry.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. I’m going to talk about retention.

Part-Time VPE 229

Part-Time VPE Technical Cofounder CTO Hire New CTO 229

ProfitWell

JANUARY 10, 2020

Freemium, or offering some of your software features to prospects for free, is one of the most road-tested and time-honored acquisition models SaaS companies use to get customers on board. As the chart shows, these companies also have a nearly 20% better net retention on an absolute basis than their non-free counterparts.

Marketing 94

Marketing Strategy SaaS B2C 94

ProfitWell

FEBRUARY 14, 2020

Spotify, on the other hand, added discounted tiers for Spotify Premium in a bid to increase acquisition and retention. And from that flows decisions about what and who to spend time on,” says David Heinemeier Hansson , co-founder and CTO of Basecamp. “[My The reason for this success? And lots of them.

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

SaaStr

JUNE 28, 2019

Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor. In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor.

Outsourcing Services 119

Outsourcing Services Scale Sales Hiring SMB 119