Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. When calculating this metric, it is important to only use contracted recurring revenue and not one-time payments from services or any other one-time payment. .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. The other option is to outperform lower-cost competitors by gaining market share, usually by lowering their price point to achieve virality.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. 318: The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. This episode is sponsored by TaxJar. And so the size of the opportunity is so important.

SMB 179

SMB Scale Startup Marketplace as a Service 179

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially especially for SMB SaaS startups. Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). Already pretty valuable, right?).

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. We assume the other tiers all are self service and don’t require sales. Average marketing/sales cycle is less than 30 days.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

Hitenism

DECEMBER 26, 2016

Work backwards from there to get your pricing model and acquisition channels. SMB-focused companies often find growth by going upmarket. A homepage, pricing page and thank you page. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service.

Scale 152

Scale SaaS Marketplace as a Service SMB 152