5 Interesting Learnings from Weave at $130,000,000 in ARR
SaaStr
JULY 20, 2022
Yes, these really can be seen as customer acquisition costs, and they are: “We consider the net costs of onboarding and hardware, in addition to our sales and marketing activities, to be core elements of our customer acquisition approach.” Majority (59%) of its customers still pay monthly. Many SMBs just prefer it. #4.
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