What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross
SaaStr
MARCH 15, 2024
Customer acquisition. One thing about moving away from paid acquisition to higher quality revenue is it requires a re-emphasis and reinvestment into free. If you try to mine too aggressively from free until they’re paid and before you have that engagement, you will pay for it on the other side with quality and retention.
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