Remove Acquisition Remove Business Model Remove Enterprise readiness
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The Wild Ride of Informatica: 32 Years, 2 IPOs, to $8 Billion Acquisition by Salesforce

SaaStr

First IPO in 1999 First acquisition for $5.3 While consumer apps chase viral growth, enterprise infrastructure compounds quietly. The Second IPO Strategy Is Real Sometimes you need to go private to reinvent your business model. IPO private IPO acquisition is becoming a common path. Focus on AI-readiness.

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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

Companies successfully implementing PLG are seeing dramatically lower customer acquisition costs as a percentage of revenue. Because too many startups fall into what Gross calls the “Enterprise Mirage” – landing a few big logos through heroic efforts but failing to build repeatable systems.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. Eva Pittas (Co-founder and COO at Laika) and Dicken Chaplin (CFO at Laika) discuss the value a well-versed CFO brings to their business as well as a few key lessons they’ve learned along the way. Gross Retention.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

But first, an easily digestible definition for those who are new to the concept: Product led growth marketing is the use of the product as the primary driver of acquisition, and it also brings marketing’s involvement into expansion and retention. Typically, this means you’re marketing products with a freemium model or that offer a free trial.