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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ).

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2020 SaaS C-Suite Evolving to Support Product and Customer Lifecycle Management

OPEXEngine

To stay on top of the fast paced, evolving digital world, issues like hiring and managing a diverse and highly skilled SaaS workforce, as well as security and privacy concerns impacting everything from customer contracts to product strategies and new market development, HR and security management is being elevated into in the C-Suite.

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Making the jump from Customer Success to CEO with FranConnect’s Gabby Wong

ChurnZero

More and more people are hiring leaders, not for past experience, but for capability and capacity. We hire a third-party firm. We also measure NPS, and we benchmark that across all acquisitions. Q: Based on your acquisition experience, are for-sale businesses focusing on the customer and NPS? How are people doing?

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How to Use M&A as a Tool to Accelerate Growth Feat. Insight Venture Partners (Video + Transcript)

SaaStr

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. So we think a little bit differently.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

When we benchmarked ourself, when we started this company, we didn’t say we wanted to be the biggest company in Raleigh. We ended up signing that contract in the uber back to the airport on the way home. It was our largest contract to date, kind of helps the other quarter. The world’s your market, right?

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Hiring managers are also just trying to sell as well. Do you create broader richer data sets and sell those back to companies for benchmarking purposes? Users come to us all the time and they say, Hey, this company looks awesome. Are they hiring? That goes to the hiring manager. In some cases it does.

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

The 2020 SaaS Product Benchmarks Report. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. At the enterprise level, discounting SaaS contracts is expected, not optional.

Pricing 135