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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. They also manage finances and supervise one or more engineering teams. Before hiring, assess your current needs and hire as your company grows. Average salary: $192,383/yr.

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How Nudge Coach reduced customer churn by over 70%

Baremetrics

Site traffic became leads, we nurtured leads to the point of booking calls with our sales team, and then we let the sales team take prospects through the point of conversion. We educated them on key functionality and attempted to get them to book a call with a member of our team. This means that our revenue churn was very low.

Churn 71
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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself. Jump to video.

Scale 123
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Is Your Sales Organization Ready for a Recession?

OPEXEngine

A Bain survey of sales operations executives, in partnership with Research Now SSI, found that only 43% of sales organizations develop plans for a recession well in advance of it. Yet too many sales teams use outdated practices in making account and territory assignments. Few accounting systems can easily report profitability that way.

Scale 59
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How to Launch a Subscription Box For Your Company

Neil Patel

Develop a Business Plan. There are a few costs to consider, including packaging costs and monthly outlays like software and accounting fees. Customer acquisition cost (CAC): This refers to how much it costs to acquire a new customer. Identify your key team members, the roles they play, and why they’re right for the jobs.

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Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

The company is focused on “putting the math behind advertising for data-driven, profitable results.” Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Soren Ryherd: We build profitable customer acquisition programs using paid digital advertising.

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Free Trial or Freemium? Going From 0 to 100,000 Users In Six Months With Wes Bush

Outseta

Wes Bush is a SaaS marketer who has quickly developed a reputation as “the free trial vs. freemium guy.” I caught up with Wes to talk about his free trial vs. freemium framework, our own customer acquisition process, and the start-up scene in Waterloo, Canada. When does it make sense to ask for payment information upfront?