MQLs? Aligning Marketing Metrics with Revenue Goals
Sales Hacker
FEBRUARY 2, 2024
Now, let’s take this idea and apply it to the world of marketing metrics. Knowing that people are incentivized by what they’re rewarded for, marketing metrics boil down to alignment. Can also be responsible for PQLs, if there is a sales motion to upsell self-serve. Driving pipeline for sales (SLG). Efficiency.
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