SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 164

B2B B2C Scale New CTO 164

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. This is not new. They might have focused on different areas, but applying the scientific method to marketing is not new.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

SaaStr

MARCH 3, 2020

QUESTION 6: My company is a very technical product and somebody serious software and it’s a new category you were creating like scratch. And we’ve already made a mistake hiring first VP of Sales. And already hired a VP of Sales, already fired a VP of Sales. New category. Still in founder-led sales.

Sales Hiring 225

Sales Hiring Sales Recruiting CTO Hire Scale 225

Sales Hacker

AUGUST 18, 2020

We’ve got two sponsors, including a new one called Sapper Consulting. Sales enablement is easy. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement and help carry the load to help keep your team doing what they do best, winning.

Subscription 114

Subscription Payment Features Scale Underperforming Technical Team 114