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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. Early in 2019, I had an epiphany moment. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. How was that possible? Click To Tweet. Click To Tweet.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. Early in 2019, I had an epiphany moment. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. How was that possible? Tweet this quote.

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SaaStr Podcasts for the Week with Former Moveworks CIO and Lucidchart Co-Founder/CEO — December 13, 2019

SaaStr

This podcast is an excerpt from Karl’s session at SaaStr Europa 2019. Yousuf Khan: Well, the CIO is fundamentally owning the business technology function of the company. And by business technology function I want to define that because sometimes there’s a overlap with the CTO from an engineering side. Yousuf Khan.

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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Selling has changed since Predictable Revenue was published.

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How to Close the Enterprise When You’re Just a Startup (Summit Replay)

Sales Hacker

This video training was originally presented at the 2019 Sales Hacker Success Summit. If you are trying to overcome no brand and market, you can’t ask somebody for a three year contract. Or, if you do ask for a three year contract, have some terms in there that show that you’re going to prove ROI. What You’ll Learn.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. If I look at where we’ve invested in companies, we’ve done a Series A where there’s no revenue and we’ve done a Series A where there’s mid-single digit recurrent revenue.

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