A Tale of Two Go To Market Strategies
Tom Tunguz
APRIL 24, 2017
Based in Massachussetts, the company generated $320M in revenue in 2016. and 14% in net income margin in 2015 and 2016. Geotab addresses the same market as Fleetmatics. Geotab is a bootstrapped Canadian company that employs 300 employees and generated $110M in 2016 revenue. They haven’t raised venture capital.
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