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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

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Customer retention is the new conversion

Intercom, Inc.

We gave up chasing these mythical “grow your website with this one weird trick” things. Then you get them to your website. What the hell happens when they land on your website? What the hell happens when they land on your website? It is effectively the app store for the web, but it’s weirdly even more addictive.

Retention 223
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Everything You Need to Know About Freemium Pricing

OpenView Labs

Freemium Model for SaaS – The Good, The Bad, and The In-between. How to Increase Your Payment Customers In a Freemium Model. For certain customer profiles or market segments, it may be necessary to combine freemium with a sales team. Low-touch freemium models can work in concert with an inside sales or field sales model.

Pricing 82
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A Detailed Comparison of Stripe vs. Paddle vs. FastSpring (With Reviews)

FastSpring

To help you choose between Stripe vs. Paddle vs. FastSpring, this guide compares: What areas of the payment lifecycle each one provides a solution for (e.g., payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack.

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The Complete Guide For Using Emotional Marketing To Increase Conversion Rates

GetUplift

It’s a process that my team and I at GetUplift have used to 10x our clients’ conversion rates. I spent years researching the psychology behind purchase decisions and used that knowledge to develop a four step conversion optimization process deeply rooted in emotional marketing. The article was only written to drive website traffic.

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Changing the Way We Work with Founding Partner Lan Xuezhao at Basis Set Ventures (Video + Transcript)

SaaStr

Today She discusses how everything is changing in the current climate, the rise of war-time founders, having teams work remote, and the supply-chain reimagined. Timelines’ longer for fundraising for closing customers and payments get delayed. Lan Xuezhao is the Founding Partner at Basis Set Ventures. What does this mean?

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Understanding the SaaS business model

ProfitWell

Recurring payments. The software-as-a-service business model involves providing a subscription service, so you will have to worry about getting payments every month/year as opposed to only once. Recurring payments take the form of monthly recurring revenue, otherwise known as MRR. In SaaS, clients do not buy hardware.