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5 Hacks to Attract Gen-Z Consumers

Neil Patel

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Research Gen Z Culture. Conclusion.

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Understanding viral growth in SaaS

Point Nine Land

From online surveys at Typeform in Barcelona in 2012, client-facing documents at Qwilr in Australia in 2016, and collaboration videos at Loom in the US in 2017 to more recent communication videos with Playplay in Paris, we’re big fans of these products (and companies).

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Top 9 Best Influencer Marketing Platforms to Consider in 2021

All that Saas

Launched in 2012, Influence4you is listed in the category of the top influencer marketing platforms. Also, it tracks which social media platform gains the most traffic on your ad campaign. Organic Influencers: analyze the followers on your social media pages by embedding pop-ups of your shopping websites.

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What is Customer Lifetime Value?

Neil Patel

Back in 2012, Amazon founder Jeff Bezos shocked the tech world by admitting that Amazon doesn’t make a profit on Kindles. Exclude discounts, commissions, and processing fees (the percentage points that go to Stripe or Square or PayPal aren’t yours, so don’t count them). Because it gives you tremendous power. Here’s an example.