Neil Patel
JANUARY 4, 2023
It’s the third iteration of Google’s analytics offering and has been out since 2012. Well, as you can imagine, a lot has changed since 2012, and Universal Analytics — at least in Google’s eyes — has become outdated. You can set up events with Google Tag Manager, GA4 event tagging, or another tagging software.
BrightBack
APRIL 6, 2020
While it’s difficult to remember when the subscription model wasn’t as popular as it is today, a select few early innovators contributed to a rapid adoption of subscription services and goods, which reached a tipping point in 2012.
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SaaStock
MARCH 20, 2019
Founded: 2012. Forter offers a real-time and completely automated fraud prevention solution for enterprise e-commerce businesses. Recorded Future is a leading universal threat intelligence solution that arms enterprises’ security teams with all the tools they need. Founded: 2012. Based in: New York. Founded: 2015.
Tom Tunguz
SEPTEMBER 21, 2014
Today, we’ll examine Tableau, the market leader for data visualization software. Tableau sells software the old-fashioned way, with perpetual licenses not subscriptions. Customers pay a fee for the software up-front, in addition to an annual maintenance fee of about 20-25%.
ProfitWell
MARCH 9, 2020
The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. Dollar Shave Club used subscription marketing techniques to gain a massive customer base, resulting in a billion-dollar acquisition by Unilever in 2016.
How SaaS Works
OCTOBER 7, 2019
The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction The software-as-a-service business model appeals to companies of all sizes from tiny startups to massive Fortune 500 companies. The software product is continuously updated.
Intercom, Inc.
NOVEMBER 23, 2022
The process of an acquisition is, more often than not, a black box. Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems.
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