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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Established in 2010, Buffer hardly needs an introduction. What is Buffer. The Challenge: Buffer was amassing “reporting debt”. Early in 2019, I had an epiphany moment. Click To Tweet.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Established in 2010, Buffer hardly needs an introduction. What is Buffer. The Challenge: Buffer was amassing “reporting debt”. Early in 2019, I had an epiphany moment. Tweet this quote.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. And from about 2007 till 2010 we bootstrapped and built the first version of the Pluralsight you see today.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Selling has changed since Predictable Revenue was published. Here comes the problem with the Predictable Revenue playbook.

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The Road Now Taken: 4 SaaS Start-ups And Their Quest For Independent Growth

Outseta

And the companies choosing the independent path are not all hipster led lifestyle businesses choosing nobility over bankroll and operating with a chip on their shoulders. Wistia Funding History $650,000 from angel investors in 2008 $775,000 from angel investors in 2010 $17.3M TWO ESTABLISHED COMPANIES CHANGE COURSE.