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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

Established in 2010, Buffer hardly needs an introduction. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

Established in 2010, Buffer hardly needs an introduction. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. And from about 2007 till 2010 we bootstrapped and built the first version of the Pluralsight you see today. Our salesforce didn’t know which one to sell.

B2B 133
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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Selling has changed since Predictable Revenue was published.

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The Road Now Taken: 4 SaaS Start-ups And Their Quest For Independent Growth

Outseta

Wistia Funding History $650,000 from angel investors in 2008 $775,000 from angel investors in 2010 $17.3M The company had for a few years prior followed a growth-first path, hiring aggressively and prioritizing projects designed to make an immediate impact on their growth rate. in debt to buy out their investors. They were doing $4.6M