How to Cross 500,000 SMB Customers with Bill’s Founder CEO Rene Lacerte
SaaStr
MARCH 28, 2025
Your suppliers might actually be your customers 30% of Bill.com’s core revenue comes from suppliers making payment choices, completely reframing their TAM calculations. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured.
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