SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

APRIL 10, 2018

In 2002 the “bubble” burst to wipe out most of the Silicon Valley. Clearly, each of these has a different Go To Market approach for which the customer acquisition cost (CAC) has to fall in line with the revenue it generates. Think of LinkedIn’s Sales Navigator subscription as an example. It primarily sold to high tech companies.

SMB 72

SMB Strategy Outsourced Development Marketing 72

SaaStr

NOVEMBER 28, 2019

Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

SmartKarrot

APRIL 13, 2020

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. It was acquired by eBay in 2002 but split in 2014.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

ProfitWell

JULY 15, 2019

From 1992 until 2002, the number of AOL subscribers grew 125X, from 200,000 to 25,000,000. Bundled service providers like AOL have phased out and cloud-based subscription services are enjoying their time in the sun. We’ve got words like subscription, ad supported, license, and ASP, that are well understood. But it worked.

Pricing 41

Pricing Business Model Cloud Venture Capital 41

SaaStr

FEBRUARY 21, 2020

Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world. Harry Stebbings: Well, I think I should invoice you for the advice because that was fantastic.

Scale 190

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 190