SaaStr

JULY 29, 2022

But the lazy approach, the content marketing approach, it has some benefits but it really is tough to penetrate these traditional offline businesses. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. Slack is epically free.

Scale

Neil Patel

APRIL 20, 2021

In my experience as a content marketer who’s built a loyal audience, influence can be achieved through consistently creating useful content for your target audience and forming relationships with influencers and readers. There are lots of opportunities in today’s world of marketing to appeal to the human brain.

Sales

Baremetrics

AUGUST 1, 2021

This data can prove to be invaluable in understanding which channels to invest in, as well as analyze your marketing department’s core strengths and weaknesses (by comparing your CAC with the industry benchmarks). As a thumb rule, SaaS companies should laser-focus on driving product-led content.

Acquisition

FastSpring

JUNE 11, 2024

So it was in, I think, 1999 or 2000. SEO work as well as content marketing and strategy. The one thing you’re going to run into is nobody has your best interests in mind as a business owner or as a marketing team. So that would, that sale would have occurred if that bad actor had not have done that.

Sales Recruiting

SaaStr

JANUARY 28, 2020

Aaron : Well, also, as someone who went through this, especially like the 2000, 2001 times. Every retail shop was closed by 2000. If something bad happens, you’re going to have to cut your burn, probably. There is one thing, I love this quote and it’s a little bit of a crude quote, not that it’s bad language-.

Sales Hiring

Teamgate

OCTOBER 19, 2019

Sure, social media and content marketing are incredibly powerful tools to grow your business too, but comparing them with email marketing would be like comparing apples with oranges. However, to effectively spend your marketing budget, you need to identify channels that generate the best results for you. Absolutely not.

Scale

SaaStr

JULY 29, 2020

So we’re really proud of that and our whole team is really proud of that. And one thing that’s been really cool starting the company 10 years ago in an economic downturn to today, about six months ago Matthew and I and our team took the company public on the New York Stock Exchange. Which ones are we bad at?

Sales Hiring