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The Metric that Matters for Startups in 2016

Tom Tunguz

Starting in 2014, and perhaps even a bit before, startups have been able to raise capital at better terms than at any time since 2000. Imagine regional taxi services, 4 in the US, each with a different app, different labor pools, different terms. More money raised for less dilution. Market fragmentation.

Startup 100
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12 Powerful Email Marketing Software for Marketing Teams in 2021 ??

All that Saas

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. According to marketing pros, email is one of the most successful avenues of digital acquisition for businesses today. Twilio SendGrid.

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5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)

SaaStr

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 120
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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

User Pilot

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans.

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Your Average CAC is Lying to You -- What to do Instead

Brian Balfour

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. We assume the other tiers all are self service and don’t require sales. Average marketing/sales cycle is less than 30 days.

Scale 71
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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

User Pilot

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. The Integrity Selling method has been around for decades and is adopted by more than 2000 companies including global organizations such Johnson & Johnson, IBM, and the Red Cross. And, you never have to lie!

Scale 141