How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures
SaaStr
FEBRUARY 27, 2024
Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. That means generally spending $3 in sales and marketing to generate $1 in net new ARR.
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