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The Startup Funding & Financing Guide

Baremetrics

Company C was funded by pre-orders from customers, a friends and family round, and then through revenue-based financing for a period of time. For Companies A, B, and C, they all exchanged equity for capital, leveraged debt, and used profits from customers to fund their startup. What do I need funding for? Buffer spent $3.3

Finance 111
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between the covers??

ProfitWell

Ben Horowitz is the co-founder and general partner of Andreessen Horowitz, a private venture capital company. CEOs are often reluctant to share bad news because they suffer from positivity delusion. That’s why he calls it a delusion: employees can handle bad news. How are churn and new revenue trending over time?

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There’s more than one path to $100 million

The Angel VC

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. I’ve created a very simple model that illustrates this.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Note: FastSpring’s Revenue and Subscription Dashboards quickly show our customers where their revenue is coming from, the average order value or MRR per country, promotions performance per country, and more. “So I can see: is there an ecosystem around what’s happening that I can maybe try to tie into with my marketing?”

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When should you hire a CFO?

Point Nine Land

Lemkin recently posted a tweetstorm about his observation that most startups are bad at finance. If there’s a trade-off between hiring a CFO and, say, a marketing leader or 1–2 developers, most founders will understandably go for the latter. Like, all of them. So, when is the right time to hire a CFO?

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There’s more than one path to $100 million

Point Nine Land

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. I’ve created a very simple model that illustrates this.

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The Latest in VC Funding + Scaling SaaS: An AMA with SaaStr CEO Jason Lemkin (Pod 581)

SaaStr

Have revenue, but early, so like 50K ARR after two months of charging for a product. People were so excited about SaaS when public companies were trading at 30 to 50 X revenue that they would want to take that meeting. Now, revenue’s coming in looking good. Last year offered checks of between five and 10, early.

Scale 198